FANNY LIVIJN
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Currently, I’m a Freelance Creative & Stylist. Previously I worked as a Creative Strategist at Creed Media in Stockholm.


Spotify Sweden TikTok -  What floats ur boat

Created at Creed Media with Johnny Wettergren and Emma Dahlstrand, 2022.
My role included concept development, content creation, social producer, video editing and art direction.
When Spotify Sweden decided to dive into TikTok, we knew we had to make a splash that would resonate with Gen-Z. So, we opted to reimagine the familiar interview format typically seen on the platform.

Picture this: a trampoline boat floating on the pond at the Way Out West Festival. With Swedish TikTok sensation Annie Samuelsson at the helm, guests like Bianca Ingrosso and Edvin Ryding embarked on a voyage into the unknown.

The brand activation swiftly garnered 20,000 followers within its first week, along with an impressive 3 million views to kickstart the channel's journey.
TIER - The Zoologists
Created at Creed Media with Johnny Wettergren and Wictor Wurtzell, 2022.
My role included TikTok content strategy, branding, content creation and art direction.
In order to distinguish itself from competitors, TIER aimed to emphasize its commitment to sustainability in a unique way.

For the launch of their TikTok channel, we devised a content strategy centered on four personas, each portraying a zoologist situated in different cities. These personas would showcase human behaviors through the lens of animal behavior.
Way Out West Festival - The WOW 22 Sound

Created at Creed Media with Johnny Wettergren and Wictor Wurtzell and Kit Gabriel, 2022.
My role included TikTok content strategy, branding, content creation and art direction.
As part of a larger initiative aimed at attracting a younger audience to the Way Out West festival, we devised a creative content strategy centered around transforming Yung Lean's iconic track, "Ginseng Strip," into the official anthem for WOW 22 on TikTok. 

By leveraging this branded sound, we engaged creators to share their festival experiences through pre-event, during-event, and post-event content. This approach seamlessly integrated our paid content within the TikTok platform, while also providing social proof for the festival's appeal. 

The branded sound garnered an impressive 7.4 million views and sparked the creation of 181 user-generated content pieces videos, with approximately 60% of views stemming from organic engagement.

The North Face - The Everyday Explorer

Student work created at Academy of Arts University with Amir Otaifa, Felix Lundqvist and Fredrik Von Schreeb, 2020.
My role included concept ideation & development, copywriting and art direction. 

Awarded Gold at The One Show Young Ones.In order to engage and motivate the upcoming generation of outdoor enthusiasts, we developed a gamified expansion to Google Maps. This feature provides tailored recommendations for destinations to explore, while enabling users to accumulate reward points for their adventures. Reward points which could be redeemed instore for discounts. 
Zara Larsson - You Love Who You Love (Music Video)

Styled by me & Naomi itkes, 2024.

My role included creative research and styling. 
Robyn x HM - Rabanne Collection

Created with Naomi Itkes, 2023.

Assisted stylist Naomi Itkes. My role included production, logistics and creative styling.

Robyn styled for performance at the HM x Rabanne event at El Silencio in Paris. 
 Petra Fagerström x Swedish Fashion Council

Created with Naomi Itkes, Petra Fagerström, Jenny Källman & LundLund Agency, 2023.

Assisted stylist Naomi Itkes. My role included project managing, production, logistics and creative styling.

A presentation of key looks from Petra Fagerströms first ever solo presentation during SFC [FASHION X] Stockholm.
Elle Magazine #8 

Created with Lisa Lindqwister, Mattias Björklund & Josefin Senke, 2023.

Assisted stylist Lisa Lindqwister. My role included project managing, logistics and creative styling.  
Daniel Wellington AW23 Collection

Created with Naomi Itkes, 2023.

Assisted stylist Naomi Itkes. My role included project managing, production, logistics and creative styling.
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