Spotify Sweden - What Floats Ur Boat?

When Spotify Sweden set out to make waves on TikTok, we knew we had to break through with something Gen Z wouldn’t scroll past. Instead of leaning on the standard Q&A interview format, we gave it a bold twist. A trampoline boat drifting across a pond at the Way Out West Festival. At the helm was Swedish TikTok star Annie Samuelsson, steering guests like Bianca Ingrosso and Edvin Ryding through playful, unpredictable interviews.

Within the first week, the channel racked up 20,000 organic followers and more than 3 million views, firmly anchoring Spotify’s TikTok presence with a splash.