TIER - The Zoologists

Content + Strategy

The Idea

To stand out from competitors, TIER set out to spotlight its commitment to sustainability in a fresh, unconventional way.For the launch of its TikTok channel, we crafted a content strategy built around four distinct personas, quirky zoologists based in different cities.
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Through their lens, everyday human habits were reimagined as animal behaviors, turning sustainability into something both relatable and entertaining.

Client:

TIER

Role:

Content + Strategy

Year:

2023

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